Senior marketing leadership, scoped to what you need.
I work across four core areas, separately or together, depending on where you are and what's most urgent. Most engagements touch more than one.
Digital Platform Strategy & Distribution
How you reach audiences, build owned channels, and architect for sustainable reach.
Many mid-market companies have accumulated a fragmented mix of platforms, tools, and distribution tactics with no underlying logic. I help you cut through it: define what you own, what you rent, and how each channel connects to a real business objective. The output is a clear platform architecture and a distribution strategy that compounds over time instead of constantly chasing reach.
Communications Architecture
How your brand speaks, to whom, through what structure, and with what discipline.
Communications architecture is the difference between a brand that sounds consistent and credible and one that sounds like a collection of disconnected voices. I build the underlying structure: message hierarchy, audience segmentation, narrative framework, and the governance model that keeps it coherent as your business scales.
Agency & Team Design
How to buy, manage, and get real results from external partners.
Most companies over-spend on agencies and under-manage them. Having run agency relationships at Disney — where the stakes and complexity were unusually high — I know exactly where the value gets lost and how to fix it. I help you restructure agency rosters, clarify scopes of work, and build the internal operating model that actually gets good work out of your partners.
Brand Operations at Scale
The systems and standards that make great marketing reproducible.
Great marketing isn't just good creative, it's a set of operating systems that allow good work to happen consistently, at speed, without depending on heroic individual effort. I help mid-market companies build those systems: brand standards, briefing and approval workflows, team structure, and the internal habits that separate brands that compound from brands that stay flat.